--- title: Tariff Pulse - Small Business Dashboard description: Discover how U.S. ecommerce small businesses navigate tariffs, manage pricing strategies, and seek funding to mitigate cost pressures and maintain resilience amidst economic uncertainty. --- ### Tariff Pulse # Hundreds of U.S. Ecommerce Business Voices in One Dashboard Learn how tariffs are influencing pricing strategies, supply chain shifts, and cost pressure for 826 U.S. Ecommerce SMBs. Benchmark impact and support your customer base with targeted resources. Download full report ### Get the Full Report Share research ##### Share [Email ](mailto:?subject=https://landing.liberis.com/tariff-dashboard) [X ](https://twitter.com/intent/tweet?url=https://landing.liberis.com/tariff-dashboard&text=Tariff%20Pulse%20-%20Small%20Business%20Dashboard) [LinkedIn ](http://www.linkedin.com/shareArticle?mini=true&url=https://landing.liberis.com/tariff-dashboard) COPY Copied! ![47% raise consumer prices](https://landing.liberis.com/hs-fs/hubfs/pic%201.png?width=960&height=804&name=pic%201.png) ## Small Businesses Have Taken Action While more than half of respondents have taken steps to mitigate the impact of tariffs, 47% of small businesses have yet to respond. Among those who have acted, top strategies include adjusting inventory levels, raising prices, and absorbing additional costs. ![inventory](https://landing.liberis.com/hs-fs/hubfs/Liberis_August_2025/images/inventory.png?width=80&height=81&name=inventory.png) ### 23.92% #### Bought inventory ahead of future tariff changes ![moving](https://landing.liberis.com/hs-fs/hubfs/Liberis_August_2025/images/moving.png?width=91&height=90&name=moving.png) ### 17.22% #### Raised prices pushing the cost to consumers ![attach_money](https://landing.liberis.com/hs-fs/hubfs/Liberis_August_2025/images/attach_money.png?width=80&height=80&name=attach_money.png) ### 16.58% #### Absorbed costs to keep retail prices steady DOWNLOAD FULL REPORT ### Get the Full Report ## How Does This Impact Your Merchant Customers? They're Committing to Growth but Raising Prices ## Small businesses invest in the future while inflation looms Some U.S. SMBs are seeking external funding to stock up on inventory and buffer against tariff-related cost hikes. With inflation on the horizon, nearly half plan modest price increases to protect margins against tariffs, though the majority report no change. CAPITAL INVESTMENT INFLATION ![six-month-funding](https://landing.liberis.com/hs-fs/hubfs/six-month-funding-4.png?width=1840&height=1140&name=six-month-funding-4.png) #### 32% Expect tariff pressures to worsen #### 49% Expect to absorb the impact of tariffs without raising costs, indefinitely ##### Key Insights Small businesses are increasingly turning to external funding with 33% more likely to seek capital in the next six months. Meanwhile, 49% are choosing to absorb rising costs without passing them on. This indicates the majority remain steady, leveraging targeted financing and disciplined pricing to navigate potential economic uncertainty. ![funding-fuel](https://landing.liberis.com/hs-fs/hubfs/funding-fuel-stock-1.png?width=1840&height=1140&name=funding-fuel-stock-1.png) #### 33% More likely to seek external funding when they source from China #### 42% Have seasonal income with highs and lows recurring yearly ##### **Key Insights** 95% of small businesses using funding dedicate it to inventory. 22% deploy capital to manage cash-flow gaps, while minimal amounts go to payroll or hiring. Businesses sourcing from China, are trying to buffer tariff impact and 42% rely on seasonal income cycles, underscoring the need for flexible financing to adapt to fluctuating demand. ![price-rises](https://landing.liberis.com/hs-fs/hubfs/price-rises.png?width=1840&height=1140&name=price-rises.png) #### 42% State that tariffs have not negatively impacted their business #### 2.6% U.S. inflation as of June 2025 ##### Key Insights Small businesses are cautiously managing pricing amid inflation and tariffs: about 2.6% plan steep price hikes (≥41%), 8.2% moderate ones (21–40%), 37.2% slight increases (1–20%), while 38.9% expect no change. With 2.6% U.S. inflation as of June 2025, nearly 42% say tariffs haven’t affected their business, revealing a balanced, measured pricing strategy.  DOWNLOAD FULL REPORT ### Get the Full Report ## The U.S. wins the inventory race Most U.S. small businesses prefer sourcing inventory domestically, fewer rely on overseas suppliers. However, 16.9% maintain a multi‑region sourcing strategy, drawing from two or more countries to hedge against trade disruption. ![the-us](https://landing.liberis.com/hs-fs/hubfs/the-us.png?width=1280&height=726&name=the-us.png) ## SMBs are diversifying reach Small businesses are reaching wider audiences through multichannel selling. They are utilizing multiple marketplaces to market and distribute their products, making it harder for ecommerce platforms to increase lifetime value and seller engagement. ![sellers-are-deversifying](https://landing.liberis.com/hs-fs/hubfs/sellers-are-deversifying.png?width=1280&height=726&name=sellers-are-deversifying.png) DOWNLOAD FULL REPORT ### Get the Full Report ### Small Businesses Stay Resilient Amid Operational Ripples Small businesses are showing cautious optimism: most remain unaffected by tariffs but a significant share is contending with tangible cost pressures. ### 73% of small businesses reported tariffs had no negative impact so far ### 25% report a reduced customer demand due to tariffs ### 21% report higher delivery costs due to tariffs ### 18% report higher landed costs of goods due to tariffs DOWNLOAD FULL REPORT ### Get the Full Report ## Survey Demographics   ![Frame 91](https://landing.liberis.com/hs-fs/hubfs/Liberis_August_2025/images/Frame%2091.png?width=836&height=1068&name=Frame%2091.png) ![](https://landing.liberis.com/hubfs/raw_assets/public/Liberis_August_2025/images/plus.svg) ![](https://landing.liberis.com/hubfs/raw_assets/public/Liberis_August_2025/images/minus.svg) ![Frame 92](https://landing.liberis.com/hs-fs/hubfs/Liberis_August_2025/images/Frame%2092.png?width=826&height=1546&name=Frame%2092.png) ![](https://landing.liberis.com/hubfs/raw_assets/public/Liberis_August_2025/images/plus.svg) ![](https://landing.liberis.com/hubfs/raw_assets/public/Liberis_August_2025/images/minus.svg) ![Frame 90](https://47996262.fs1.hubspotusercontent-na1.net/hub/47996262/hubfs/Liberis_april_2025/images/Frame%2090.png?height=2000&name=Frame%2090.png) ![](https://landing.liberis.com/hubfs/raw_assets/public/Liberis_August_2025/images/plus.svg) ![](https://landing.liberis.com/hubfs/raw_assets/public/Liberis_August_2025/images/minus.svg) ### About This Research This study was concluded on July 3rd 2025, surveying 826 small businesses in the United States to understand the impact of tariffs on their business. The research methodology included online surveys. **Research period:** 23rd June- 3rd July 2025 **Methodology:** Survey ### Get the Full Report Access the complete research report with analysis, additional charts, and actionable recommendations. Download full report ### Get the Full Report Share This Research ##### Share [Email ](mailto:?subject=https://landing.liberis.com/tariff-dashboard) [X ](https://twitter.com/intent/tweet?url=https://landing.liberis.com/tariff-dashboard&text=Tariff%20Pulse%20-%20Small%20Business%20Dashboard) [LinkedIn ](http://www.linkedin.com/shareArticle?mini=true&url=https://landing.liberis.com/tariff-dashboard) COPY Copied! [ book a demo ](https://landing.liberis.com/en/tariff-lets-chat?hsLang=en)